Privacy Policy

Last updated: September 23rd, 2026

Eterna (“Eterna,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). Eterna is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using our Services or otherwise communicate with us. If there is any conflict between this Policy and our Terms of Service, this Policy governs with respect to the collection, processing, and disclosure of your personal information.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or could reasonably be linked with you. Personal information does not include de-identified or aggregated information.

We may collect or process the following categories of information, depending on how you interact with our Services and where you reside:

Information Collected by Shopify

Contact details: Name, billing address, shipping address, phone number, and email address.
Financial information: Credit/debit card or payment account details, transaction information, and payment confirmations.
Account information: Username, password, preferences, and settings.
Transaction information: Items viewed, purchased, returned, or canceled.
Device and usage information: IP address, browser type, cookies, and site-interaction metrics.

Shopify collects and processes this information to enable secure checkout, payment processing, and fulfillment. For details, please refer to the Shopify Consumer Privacy Policy .

Information Collected and Stored by Eterna

To create and personalize your custom product, Eterna independently collects and securely stores only the following data:

Name
Email address
Phone number
Customer-provided photo(s) used exclusively for personalized production
Customer-provided customization information

All payment information, addresses, and other transaction data remain securely within Shopify’s system. Eterna does not access or store these details.

2. Sources of Information

We obtain personal information:

Directly from you, such as when you place an order, upload an image, or contact us.
Automatically through the Services, such as limited technical data collected by Shopify cookies or pixels.
From service providers, including Shopify and AWS, that perform processing on our behalf.
From lawful third-party sources, where permitted (e.g., postal verification services).

3. How We Use Your Personal Information

We use personal information for the following legitimate business purposes:

Order processing and fulfillment: To create, produce, and deliver your custom products.
Customer communication: To send order confirmations, Review-Your-Design proofs, or respond to inquiries.
Quality assurance and support: To verify image quality, manage reprints, and address complaints or defects.
Security and fraud prevention: To protect our customers, Services, and company assets.
Legal compliance: To comply with applicable laws, lawful requests, or enforce our Terms of Service.

Eterna does not use customer photos or personal data for advertising, profiling, or resale.

4. Storage, Security, and Retention

Eterna stores limited customer data on Amazon Web Services (AWS) servers and other secure databases located in the United States.

Security Measures

We maintain industry-standard safeguards:

Encryption of data in transit (HTTPS/SSL) and at rest.
Access restricted to authorized personnel only.
Secure authentication and audit logging.
Regular review for unauthorized access or misuse.

Data Retention

Customer photos: Retained for 60 days after order completion to allow for reprints or support. Thereafter, permanently deleted from our servers.

You may request deletion of your data at any time by contacting support@eternacustoms.com.

5. How We Disclose Personal Information

We may share limited personal data with the following categories of recipients, strictly as necessary to provide our Services:

Shopify: For checkout, payment, and store operations.
AWS and data hosting platforms: For secure cloud hosting.
Service providers: For email delivery, production, or technical support under confidentiality agreements.
Shipping carriers: For order delivery (address data handled within Shopify).
Legal authorities: When required by law or to enforce legal rights.
Corporate transactions: In connection with mergers, acquisitions, or business transfers, consistent with data protection laws.

Eterna does not sell, rent, or trade customer personal information. We do not share photos or customer data for marketing or analytics unrelated to fulfilling your order.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies through Shopify to enable basic site functionality (such as cart retention and secure checkout). We do not use independent tracking, remarketing, or advertising pixels.

You may disable cookies in your browser settings, though doing so may affect site performance.

7. Relationship with Shopify

Shopify hosts and powers our store and may independently collect and process certain data to operate and improve its e-commerce platform. Shopify may also aggregate data across merchants for analytics or product enhancement.

In such cases, Shopify — not Eterna — is the data controller. To learn more or to exercise your privacy rights related to Shopify’s processing, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

8. International Data Transfers

Eterna stores and processes data in the United States. If you access our Services from outside the U.S., your information may be transferred to and stored in the United States, where data protection laws may differ from those in your jurisdiction.

For customers in the European Economic Area (EEA), the United Kingdom, or Switzerland, we rely on one or more of the following lawful bases for transfer:

The European Commission’s Standard Contractual Clauses (SCCs); or
An adequacy determination confirming sufficient data protection by U.S. entities involved in processing.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute and may be subject to legal exceptions.

Access / Know: Request a copy of the personal information we hold about you.
Delete: Request deletion of personal information we maintain, subject to our legal obligations.
Correct: Request correction of inaccurate or incomplete information.
Portability: Request transfer of your data to another provider.
Opt-Out of Targeted Advertising or Data Sharing: If applicable under local law, you may opt out of certain disclosures.
Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, email support@eternacustoms.com with your request. We may verify your identity before fulfilling it and will respond in accordance with applicable law. You will not be discriminated against for exercising your rights.

10. Children’s Data

Our Services are not directed to individuals under the age of 13, and we do not knowingly collect or store personal data from minors. If you believe your child has provided us information, please contact us to delete it promptly.

11. Data Security During Transfers

All transfers between Shopify, AWS, and Eterna systems occur over encrypted HTTPS connections. No unencrypted transmission of customer photos or personal data occurs.

12. Complaints and Appeals

If you have concerns about how we process your personal information, please contact us first. Depending on your location, you may have the right to:

Appeal our decision directly with us; or
Lodge a complaint with your local data protection authority.

For residents of the European Economic Area, a list of supervisory authorities can be found here .

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal obligations, or technology. Any updates will be posted on this page with a revised “Last Updated” date. Continued use of the Services after publication of changes constitutes acceptance of the updated Policy.

14. Contact Information

📧 support@eternacustoms.com

📍 207 West Portage Trail Ste 202, Cuyahoga Falls, OH 44223, USA

For data processed by Shopify, please refer to the Shopify Consumer Privacy Policy .

we will always do our best to make it right if an error occurs on our end.

By accessing or using the Services in any capacity, including visiting our website, placing an order, uploading an image, or communicating with us, you acknowledge and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.